With all the industry buzz about the new Sony F5, the F3 seems like yesterday’s news. In many ways, that’s correct. However, for those of you that own one of these still relevant camera systems, you know it’s a great tool for corporate video, documentary, and low-budget commercial work. It still produces an excellent image while in S-Log mode, and it still has excellent latitude and meager lighting requirements. There just isn’t enough justification to spend $20,000 on a properly accessorized Sony F5 if you really don’t need t …
Category: Cameras
Shoot to Edit with ARRI Alexa and Avid Media Composer
The ARRI Alexa has proven to be a wonderful camera system from top to bottom — DPs and ACs love it for it’s beautiful imagery and ease of use. And at the end of the day you get compatible ProRes MOV files that both your editors and creative staff can easily view on Mac’s and PC’s simply by using Quicktime Player. Even so, there are still post-production facilities out there that insist on working with Avid DNxHD. As a Producer, it’s your job to make that happen.
Record directly to Avid DNxHD from the camera
Changing the Alexa to record DNxHD …
Moving Picture with Zimmerman Advertising and ADT Home Security
Moving Picture provides Grip, Lighting, Sound, VTR, and Camera Rental
for Zimmerman Advertising and ADT Home Security Systems
Moving Picture was recently hired to provide a complete production equipment package for Zimmerman Advertising’s ADT Home Security shoot. We sent along a 5-ton grip truck with 1.8K and 4K ARRI HMIs, and a Fisher 11 Dolly.
Director/DP Richard Nicolella and Zimmerman Advertising Executive VP Richard Nez lining up a shot.
Camera department received one of our ARRI Alexa High-Speed cameras with two of Moving Picture’s new …
Product Spotlight – The Evolution of the On-Board Recorder
Portable on-camera video recorders have expanded the functionality of digital cinema camera systems in the past several years. Since many modern cameras have physical limitations as to the bitrate or resolution their on-board internal media can support, external recorders are used to leverage better quality video from an existing camera system. However, now we have a new generation of purpose built cameras specifically designed to take advantage of the power of external records. So it only stands to reason the caliber of external recorders shou …
Ford Motor Company’s “Police Interceptor”
Moving Picture provides Grip, Lighting, Camera, and Sound
for Jackson Dawson Communications / Ford Motor Company’s “Police Interceptor”
[caption id="" align="alignnone" width="350"] Ford’s new 2013 Police Interceptor Sedan standing tough in front the Moving Picture grip truck.[/caption]
Moving Picture recent partnered up with Jackson Dawson Communications to shoot a promotional video to introduce Ford’s Next Generation Police Interceptor Sedan and Utility vehicles.
The video featured two models, the Police Interceptor Sedan and the Police Inte …
Stop Shooting with the Canon 5D and Begin Shooting with the Sony F3!
Moving Picture recently performed a camera test with Director of Photography, Henry Lynk, using the Canon EOS 5D Mark II, the new Panasonic AG-AF100, and the new Sony PMW-F3L using Zeiss prime lenses in candlelight conditions. The star of the show was, without a doubt, the new Sony F3 camera. The following images are screen captures taken from an uncompressed Apple ProRes 422 HQ, MOV file. The cameras were set to an ISO of 800 and 1600 for these shots using a 50mm Zeiss CP.2 Compact Prime lens.
[caption id=”attachment_589″ align=”aligncenter” …
Kessler CineSlider and Oracle Controller – Affordable Motion Control in a Compact Size
The Kessler CineSlider is a medium duty slider rig used for shooting video or motion time-lapse photography. Its compact and lightweight design allows it to go where a dolly simply wont fit. Now you can add dramatic motion to an otherwise static shot, giving your video that “something extra” that filmmakers are always looking for. The rig will support an ARRI Alexa with a Master or Compact Prime lens, battery, and li …
Now Available: Angenieux 24-290mm T2.8 OPTIMO Zoom Lens
Moving Picture is proud to announce a new addition to our inventory! The Angenieux 24-290mm T2.8 Optimo zoom lens was designed for use with film cameras but has recently become a go-to lens for the digital cinema industry. Having added two Sony PMW-F3 cameras to our shelves recently, the 24-290 Optimo arrived not a moment too soon. A perfect companion with the Super 35mm CMOS F3 sensor, the 24-290 Optimo produces stunning image quality and a c …
Recent Production, Orsini Studios – You Know You Want To
Boston-based Orsini Studios recently came to South Florida for production of “You Know You Want To,” a commercial for Connecticut Natural Gas. Originally a still photographer, Craig Orsini has recently grown into a director/producer/DP and partnered with fellow Bostonians, Element Productions.
With plans to shoot at New Art Studios in Miami, Orsini came to Moving Picture for lighting, grip, camera package, lens package, and HD monitors. In addition to equipment rental, Moving Picture provided a supporting crew that consisted of a camer …
NAB Wrap Up: New and Noteworthy Products from NAB 2011
The RED Replacement for Budget Challenged Projects: Sony PMW-F3
[caption id="attachment_516" align="alignright" width="500"] Sony F3 and SRRI Recorder[/caption]The new Sony PMW-F3 is truly a revolutionary camera. Some jobs just don’t need a RED or an Alexa that can complicate a production and drive up costs in one fell swoop. Some RED and Alexa proponents would say that they’re best for all shooting scenarios, but that’s just not the case when i …