Orlando Moving Picture Rental is Playing Through

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The film business in Southern Florida is back in action and going full speed ahead.
A lovely new movie called Playing Through was shot on location in Sarasota. It is a powerful fictionalized story about a real, historical person, Ann Gregory, the first black woman to play in a U.S. Golf Association event. Through her influence, Gregory opened the sport to women of color and all races.
In the film, Gregory plays a golf match during the 1950s against her opponent, the fictional character Babs Whatli …

Remote Directing Can Improve Your Production During Covid-19

The job of a Producer. Never an easy gig. Even when things run smoothly, there’s always a tight rope or two to traverse. With the global coronavirus pandemic, client, talent, and camera crews safety on location has increased the high-wire act for producers.

Yet life goes on– Executive messages, political interviews, new medical procedures, etc. still need to be filmed and distributed, with the added concern for the clients, talent and crew safety at the studio and on-site locations. Handling these film safety tightropes, so to speak, is now m …

Ten Things to Know About Insurance Before Renting Film Equipment in Florida

Before renting film equipment, you’ll need production insurance to protect it against loss, theft, or damage. Here are ten things you should know about that coverage.
1) Safety First
If anything goes wrong during production, there will be a whole lot of people pointing fingers at you, the producer. While there’s not much you can do about stormy weather or clashing egos, quality production insurance is one of the few ways you can protect yourself financially against incidentals that ultimately plague every set. So if you think you need it, g …

How to Get Insurance for Film Equipment Rental in Florida

As with many career paths, producing films is an endeavor where you’ll learn a lot more on the job than you will in a classroom. Still, there are certain aspects of the work that can be acquired as effectively by reading as they can be by doing. One of them is the different kinds of insurance you’ll need to cover your film equipment rental. Film equipment rental insurance will prove to be your best safety net in the event the equipment you rent is damaged or destroyed. The question is, how do you get that insurance?
STEP 1: The Basics
Firs …

What Kind of Insurance Protects Rental Filmmaking Equipment in Florida?

You’re preparing to produce a film. You know you’ve got a great script and a talented cast. You’ve got the crew and the locations to pull it off.  You’re set up to rent filmmaking equipment. Plus, you know that you’ll need insurance to protect the production if any equipment is lost, stolen, or damaged. But what you may not know is the kind of coverage you’ll need to do that.

The most basic of all premiums, getting general liability coverage, is always the first step in protecting your production and a must-have …

Why you Need Insurance for Film Equipment in Florida

[caption id="attachment_2557" align="alignright" width="225"] Insurance saved this south Florida production when thieves stole rented gear from this car.[/caption]

Just like competent assistants know what their bosses need before they need it, good producers know how to solve problems with their film equipment rental before they arise. And when it comes to film production, issues always occur no matter the size of the budget nor the proficiency of the crew. And while there’s nothing you can do to prevent them from happening, there are things y …

First Shoot in Florida? Here’s What Each Crew Member Does

From pre-production to post, any given production can have hundreds of jobs. Some productions, like the feature Hugo, have over a thousand! Even seasoned producers, skilled at managing productions from start to finish, can find crewing a mind-boggling endeavor.

If you’re new to the role of producer, it’s crucial to understand the various positions and the gear needed to properly perform their jobs. Moving Picture Rental offers full production services in Florida, including helping you crew up. To help you make sense of just what a best boy …

Faces Behind the Camera – Laura Ciffone

Capturing some of South Florida’s well-known film professionals in action — from DP’s to producers to food stylists to makeup artists — we are bringing a series of insightful portraits as photographed by David Wells.

[caption id="attachment_951" align="aligncenter" width="270"] Laura Ciffone in action at The Schwartz Group shoot with Moving Picture Rental[/caption]

Our second portrait is of Laura Ciffone. Grace under pressure first comes to mind. Truly a talented unique individual. Food Styling is an art and Laura brings it shoot after shoo …

Phantom Flex 2K Provided to Oida Studios for Mizuno Golf Shoot

Oida Studios of Japan traveled to sunny Florida for a small shoot with PGA Tour pro Luke Donald.  High-speed Phantom shots were the order of the day for a Mizuno golf club commercial.  Then Mr. Donald played a few holes while being filmed by DSLR’s for a web series of instructional videos.

Moving Picture provided a Phantom Flex 2K camera package with a Phantom Tech, a Sound Mixer, and a Phantom 1st AC / DSLR Camera Operator. Call Moving Picture for your next Phantom Flex rental.  Available in both 2K and 4K camera bodies.

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Behind the Scenes with Jennifer Lopez and Pitbull on location for “Live It Up”


[caption id="attachment_821" align="alignleft" width="500"] Daniel Pearle, ASC, with an ARRI Alexa, lines up a shot with Jennifer Lopez[/caption]

Moving Picture was recently contracted to provide Video Assist, Sound Playback, and Sound Mixers services for the Terrero Digital production of Jennifer Lopez ft. Pitbull “Live It Up”.  Live It Up was shot on location at Fort Lauderdale Beach and Ice Palace Studios in Miami.  While shooting at the beach, there seemed to be no end to the string of online, print, and television media tryi …