Video is an essential part of any corporate marketing strategy. It’s estimated that 60% of the general public prefer watching a video about a company rather than reading about it in an email or brochure. And amongst businesses that present both on their websites, videos receive three times more clicks. Suffice it to say, corporations that invest in such media give their organizations an advantage over those that don’t.
Unlike commercial advertisements or feature films, you won’t need much equipment to execute them successfully. More importantl …