ARRI’s newest digital camera, the ALEXA, is set to roll out this summer on a limited run. Featured prominently at this year’s NAB Convention in Las Vegas, the ARRI ALEXA is already being touted as the next evolution in digital cinema.
Utilizing their experience as industry leaders in film camera production, ARRI’s latest effort aims at maintaining this reputation on the digital front. With an ARRI-made Super 35 format sensor, the ALEXA can shoot 1080P direct to the camera.
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