The New ARRI ALEXA

ARRI’s newest digital camera, the ALEXA, is set to roll out this summer on a limited run.  Featured prominently at this year’s NAB Convention in Las Vegas, the ARRI ALEXA is already being touted as the next evolution in digital cinema.

Utilizing their experience as industry leaders in film camera production, ARRI’s latest effort aims at maintaining this reputation on the digital front.  With an ARRI-made Super 35 format sensor, the ALEXA can shoot 1080P direct to the camera.

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The ARRI M18 HMI

ARRI introduced its new ARRI M18, an 1800W SE HMI, at last year’s NAB convention in Las Vegas.  Having become available this past summer, the M18 has proven itself as a versatile and efficient lighting system.  With an average lamp life of 750 hours and a tagline as “the brightest HMI you can plug into the wall,” the M18 combines convenience with dependability.

The M18 combines elements of PAR and Fresnel optics to spread an even beam of “TrueBlue” light that is adjustable from 20-60 degrees.  This lens-less system provides an i …