{"id":1202,"date":"2017-01-27T09:02:00","date_gmt":"2017-01-27T16:02:00","guid":{"rendered":"https:\/\/blog.movingpicture.com\/?p=1202"},"modified":"2017-01-27T09:02:00","modified_gmt":"2017-01-27T16:02:00","slug":"visit-to-sim-toronto-film-and-tv-gear","status":"publish","type":"post","link":"https:\/\/movingpicture.com\/visit-to-sim-toronto-film-and-tv-gear\/","title":{"rendered":"Visit to SIM Toronto – Film and TV Gear Convention"},"content":{"rendered":"

The\u00a0Film and TV Gear Convention<\/h2>\n

Had the great fortune to travel to Canada for the annual Sim Digital’s Annual Technology Showcase<\/a>. \u00a0I quickly learned that Toronto is a production epicenter for film and TV gear. Toronto is an international city with many different integrated cultures that lends itself to studio and on-location production for dozens of feature films, commercials, and TV series.\u00a0<\/span><\/p>\n

\n

Sim Digital<\/a> pulled out all the stops for this event\u00a0<\/span>with the latest in\u00a0<\/span>film and TV gear<\/span>. \u00a0Walking through the door I was warmly greeted by the SIM team. They handed me a drink and sent me on to experience the gear! \u00a0<\/span><\/span><\/p>\n

\"Visit
Visit to SIM Vancouver- Film & TV Gear Convention<\/figcaption><\/figure>\n

As many of you know, I<\/span>\u2019m\u00a0<\/span>a food and wine guy. \u00a0The food was absolutely amazing with multiple bars\u00a0<\/span>\u2014<\/span>\u00a0equaling\u00a0no waiting for a drink all afternoon and\u00a0<\/span>evening!<\/span>\u00a0 That was a bonus\/departure from\u00a0<\/span>most<\/span>\u00a0events I attend. \u00a0As they say, the devil<\/span>\u2019<\/span>s in the details! \u00a0<\/span>The event was so large —\u00a0over 650 attended — that heated tents were built to\u00a0<\/span>accommodate.\u00a0<\/span>\u00a0<\/span><\/p>\n<\/div>\n

On the Convention Floor<\/h3>\n
Going through the first tent there was a plethora of the latest film and TV gear from PS,\u00a0Arri Sky Panels, the new Kinflo Celeb 401Q, Arri L10-C, L6-C and plenty of LED technology. \u00a0 As always, a pretty woman was\u00a0<\/span>\u201c<\/span>sitting on set<\/span>\u201d<\/span>\u00a0so we\u00a0<\/span>could<\/span>\u00a0see the lighting at work. \u00a0<\/span><\/div>\n
<\/div>\n
\n
\"New
New Kinflo celeb 401Q<\/figcaption><\/figure>\n<\/div>\n
Moving further into the tent, I found cranes, electric camera cars and a bunch of other specialized grip gear from a blend of Procam\u00a0and Production services\u00a0<\/a><\/span>\u201c<\/span>PS<\/span>\u201d<\/span>\u00a0a Sim Group\u00a0<\/span>company.<\/span>\u00a0<\/span>\u00a0In the main building, <\/span>film<\/span>\u00a0and TV gear displays with experts on hand from Arri, Fujinon, Zeiss, Panasonic, Sennheiser captured my interest. Chain Saw Post<\/a> and Bling<\/a> were on hand with an amazing HDR presentation in a proper color grading suite. \u00a0<\/span>Comparing<\/span>\u00a0HDR displayed on 300 and 1000 NIT displays. \u00a0This demonstration was super relevant as 2017 will be the year of HDR capture. \u00a0Everyone who experienced this demo now has a technical and\u00a0<\/span>aesthetic understanding of<\/span>\u00a0what we have to look forward to with HDR becoming the “new normal”. \u00a0<\/span><\/div>\n

Raptor Family Lenses by IBE Optics<\/h3>\n
The new macro Raptor family of lenses by IBE Optics<\/a> were set up to shoot a mini still-life suburban neighborhood. \u00a0All that was missing was a moving train. \u00a0These lenses are nothing short of amazing in 100MM, 150MM, 180MM. \u00a0They feature full frame\u00a0<\/span>coverage<\/span>\u00a0at 24×36, 1:1<\/span> magnification and a\u00a0<\/span>consistent T-stop of T 2.9.<\/span><\/span><\/div>\n
<\/div>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\"100MM\u00a0 \u00a0 \u00a0 \u00a0\"Tiny<\/div>\n
\u00a0<\/span><\/div>\n

VR Technology<\/h3>\n
Tattersall<\/a>, a SIM Group company, was\u00a0giving demos on a new technology for VR\u00a0sound mixing in post-production, where virtual reality meets sound\u00a0reality. \u00a0<\/span><\/div>\n
\n
\"VR
VR sound demo with David Wells<\/figcaption><\/figure>\n


\nAs you turn your head with VR goggles the sound\u00a0\u201cmoves\u2019\u2019 giving you the effect and illusion that sounds are in front, to the side and behind you. \u00a0Creating audioscapes for the VR experience is\u00a0creatively and\u00a0technically different than those for\u00a0conventional\u00a0film or television productions. \u00a0I watched the 2-minute action\u00a0scene demo with a sword fight in play and it was truly impressive.\u00a0 They are taking Virtual Reality to the next level for sure. \u00a0\u00a0<\/span><\/p>\n<\/div>\n

Closing Remarks<\/h3>\n
\n
CEO, James Haggerty of SIM Group gave a heartfelt thanks to all for attending and made everyone feel at home. \u00a0\u00a0<\/span>Directly<\/span>\u00a0after they treated us to the SIM Group<\/span>\u2019<\/span>s show 2016 reel. \u00a0The reel was FAT with a wide variety of film and TV projects that they’d contributed to. \u00a0I had a great time hanging out with Tom Fletcher who is now Director of Sales with Fujinon<\/a>. \u00a0Congrats Tom Fletcher on the new post, you<\/span>\u2019<\/span>re going to bring a lot of wisdom and energy to Fujinon! \u00a0<\/span><\/div>\n
<\/div>\n
It was great to have some face time with Craig Milne general manager, John DeBoer, President camera division of SIM, \u00a0rental agents, Melanie Watier, Colin Maitland, and camera\u00a0<\/span>department<\/span>\u00a0manager Leslie Mercado, as well as Max Torroba Director of Playback Operations from the Vancouver office. \u00a0What a\u00a0<\/span>great<\/span>\u00a0team of\u00a0<\/span>people<\/span>\u00a0pulling rabbits out of hats every day! \u00a0We\u00a0<\/span>discussed<\/span>\u00a0gear and more gear.\u00a0 All of us peering into the mythical crystal ball of what will be the next 10<\/span> hot pieces of camera gear that Director’s of Photography will want. \u00a0As always, the SIM team has a great sense of what<\/span>\u2019<\/span>s to come! \u00a0The trip up to Toronto was certainly worth it as my time with the SIM team is always fun and full of insight into the world of film and TV gear. \u00a0\u00a0<\/span><\/div>\n
\u00a0<\/span><\/div>\n
Big thanks for the invite!! \u00a0See you at NAB.<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The\u00a0Film and TV Gear Convention
\nHad the great fortune to travel to Canada for the annual Sim Digital’s Annual Technology Showcase. \u00a0I quickly learned that Toronto is a production epicenter for film and TV gear. Toronto is an international city with many different integrated cultures that lends itself to studio and on-location production for dozens of feature films, commercials, and TV series.\u00a0<\/p>\n

Sim Digital pulled out all the stops for this event\u00a0with the latest in\u00a0film and TV gear. \u00a0Walking through the door I was warmly greeted by the SI …<\/p>\n","protected":false},"author":2,"featured_media":1205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[289],"tags":[],"acf":[],"yoast_head":"\nVisit to SIM Toronto - Film and TV Gear Convention<\/title>\n<meta name=\"description\" content=\"Read as I take you into my personal review of the SIM Toronto Film and TV gear convention and all the new technologies showcased in the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/movingpicture.com\/visit-to-sim-toronto-film-and-tv-gear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visit to SIM Vancouver- Film and TV Gear Convention\" \/>\n<meta property=\"og:description\" content=\"Read as I take you into my personal review of the SIM Vancouver film and tv gear convention and all the new technologies showcased in the indust\" \/>\n<meta property=\"og:url\" content=\"https:\/\/movingpicture.com\/visit-to-sim-toronto-film-and-tv-gear\/\" \/>\n<meta property=\"og:site_name\" content=\"Moving Picture Rental\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/movingpictureservices\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-27T16:02:00+00:00\" \/>\n<meta name=\"author\" content=\"Oriana Chacon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Visit to SIM Vancouver- Film and TV Gear Convention\" \/>\n<meta name=\"twitter:description\" content=\"Read as I take you into my personal review of the SIM Vancouver film and tv gear convention and all the new technologies showcased in the indust\" \/>\n<meta name=\"twitter:creator\" content=\"@movpicture\" \/>\n<meta name=\"twitter:site\" content=\"@movpicture\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oriana Chacon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/movingpicture.com\/visit-to-sim-toronto-film-and-tv-gear\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/movingpicture.com\/visit-to-sim-toronto-film-and-tv-gear\/\"},\"author\":{\"name\":\"Oriana Chacon\",\"@id\":\"https:\/\/movingpicture.com\/#\/schema\/person\/baa0e76b43901643847016e24bf1aea5\"},\"headline\":\"Visit to SIM Toronto – Film and TV Gear Convention\",\"datePublished\":\"2017-01-27T16:02:00+00:00\",\"dateModified\":\"2017-01-27T16:02:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/movingpicture.com\/visit-to-sim-toronto-film-and-tv-gear\/\"},\"wordCount\":791,\"publisher\":{\"@id\":\"https:\/\/movingpicture.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/movingpicture.com\/visit-to-sim-toronto-film-and-tv-gear\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Equipment Rental\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/movingpicture.com\/visit-to-sim-toronto-film-and-tv-gear\/\",\"url\":\"https:\/\/movingpicture.com\/visit-to-sim-toronto-film-and-tv-gear\/\",\"name\":\"Visit to SIM Toronto - 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