The Arri Alexa Mini LF. The Good and Bad News

As anticipated, when the original Arri Alexa LF came out, I knew that it would be just a year before a Mini LF version would appear. ( I was right for once!)

The good news and the bad news
The good news is this camera is a game changer for Arri. It looks like a real winner. It has to be, because they’re now competing with the Sony Venice, which is a really, really great camera. Not to mention Arri lost a lot of ground by not coming out with a compact large format camera sooner. They’ve got a lot of catching up to do.  Apparently the camera w …

The Arri Alexa Classic Camera Shoots Beautiful Films On A Budget

The Arri Alexa classic camera is a 6 year old design but it’s a totally relevant digital cinema camera!  We’ve seen the used value of these cameras diminish dramatically over 2016.  All of us in the rental business are scratching our heads about this camera’s devaluation as its shot Academy Award winning feature films.  This camera has probably shot over 5,000 feature films and countless TV commercials.  The sensor is fundamentally the same as current Alexa cameras.  For example, one of the few differentiators between this camera and the …

Faces Behind The Camera – Brett Frey

Capturing some of South Florida’s well-known film professionals in action — from DP’s to producers to food stylists to makeup artists — we are bringing a series of insightful portraits as photographed by David Wells.

[caption id="attachment_947" align="aligncenter" width="471"] Brett Frey at Moving Picture Rental[/caption]

We begin with Brett Frey. Brett has been at this for over 30 years. He has the patience of a saint. Portrait shot with a Canon 5D Mark 2, Zeiss ZE 50 MM at F1.4 at Moving Picture Rental for an Alexa check out. …

The New ARRI ALEXA

ARRI’s newest digital camera, the ALEXA, is set to roll out this summer on a limited run.  Featured prominently at this year’s NAB Convention in Las Vegas, the ARRI ALEXA is already being touted as the next evolution in digital cinema.

Utilizing their experience as industry leaders in film camera production, ARRI’s latest effort aims at maintaining this reputation on the digital front.  With an ARRI-made Super 35 format sensor, the ALEXA can shoot 1080P direct to the camera.

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