ARRI’s newest digital camera, the ALEXA, is set to roll out this summer on a limited run.  Featured prominently at this year’s NAB Convention in Las Vegas, the ARRI ALEXA is already being touted as the next evolution in digital cinema.

Utilizing their experience as industry leaders in film camera production, ARRI’s latest effort aims at maintaining this reputation on the digital front.  With an ARRI-made Super 35 format sensor, the ALEXA can shoot 1080P direct to the camera.

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Florida Film Incentives

With budget cuts over the past five years, Florida film tax incentives have taken a hit.  After a reduction from $25 million available in 2007 down to $5 million in 2008 then up again to $10.8 million this year, visiting productions to the Sunshine State have varied in volume and become increasingly scarce.  As other states have pushed to get in on the $60 billion U.S. film industry, Florida now more than ever needs to reclaim its title as a film production heavyweight. 
Florida’s Office of Film & Entertainment (Tallahassee, FL) pro …